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Who we are This data protection declaration clarifies the type, scope and purpose of the processing of personal data (hereinafter referred to as “data”) as part of the provision of our services as well as within our online offer and the websites, functions and content associated with it, as well as external online presences , such as our social media profile (hereinafter collectively referred to as the “online offer”). With regard to the terms used, such as “processing” or “responsible”, we refer to the definitions in Art. 4 of the General Data Protection Regulation (GDPR).
Company Hans Ender eK
96272 Hochstadt – Deutschland / Germany
Managing Director / Owner Hans Ender
Clerk: Thomas Blang
Types of processed data inventory data ( eg, personal master data, names or addresses).
- Contact details (e.g., email, telephone numbers).
- Content data (e.g., text input, photographs, videos).
- Usage data (e.g. websites visited, interest in content, access times).
- Meta / communication data (e.g., device information, IP addresses). Categories of data subjects Visitors and users of the online offer (in the following we refer to the data subjects collectively as “users”).
Purpose of processing – providing the online offer, its functions and content.
- Answering contact inquiries and communicating with users.
- Safety measures.
- Range measurement / marketing
Terms used “personal data” are all information relating to an identified or identifiable natural person (hereinafter “data subject”); A natural person is considered to be identifiable, if he or she can be identified directly or indirectly, in particular by assigning an identifier such as a name, an identification number, location data, an online identifier (eg cookie) or one or more special features, expressing the physical, physiological, genetic, psychological, economic, cultural or social identity of this natural person.
“Processing” is any process carried out with or without the help of automated processes or any such series of processes in connection with personal data. The term goes far and covers practically every handling of data.
“Pseudonymization” means the processing of personal data in such a way that the personal data can no longer be assigned to a specific data subject without the use of additional information, provided that this additional information is kept separately and is subject to technical and organizational measures that ensure that the personal data cannot be assigned to an identified or identifiable natural person.
“Profiling” means any type of automated processing of personal data, which consists in the fact that this personal data is used to evaluate certain personal aspects relating to a natural person, in particular aspects relating to work performance, economic situation, health, personal Analyze or predict the preferences, interests, reliability, behavior, location or change of location of this natural person.
The “person responsible” is the natural or legal person, public authority, agency or other body that alone or together with others decides on the purposes and means of processing personal data.
“Processor” means a natural or legal person, public authority, agency or other body that processes personal data on behalf of the person responsible.
Relevant legal basis In accordance with Art. 13 GDPR, we will inform you of the legal basis for our data processing. For users from the scope of the General Data Protection Regulation (GDPR), ie the EU and the EEC, the following applies if the legal basis is not mentioned in the data protection declaration:
The legal basis for obtaining consent is Art. 6 para. 1 lit. a and Art. 7 GDPR;
The legal basis for processing for the performance of our services and implementation of contractual measures as well as answering inquiries is Art. 6 Para. 1 lit. b GDPR;
The legal basis for processing to fulfill our legal obligations is Art. 6 Para. 1 lit. c GDPR;
In the event that vital interests of the data subject or another natural person require the processing of personal data, Art. 6 para. 1 lit. d GDPR serves as the legal basis.
The legal basis for the processing required to perform a task that is in the public interest or in the exercise of official authority that has been transferred to the person responsible is Art. 6 Para. 1 lit. e GDPR.
The legal basis for processing to protect our legitimate interests is Art. 6 Para. 1 lit. f GDPR.
The processing of data for purposes other than those for which it was collected is determined in accordance with the provisions of Article 6 (4) GDPR.
The processing of special categories of data (according to Art. 9 Para. 1 GDPR) is determined according to the stipulations of Art. 9 Para. 2 GDPR.
We take suitable technical and organizational measures in accordance with the legal requirements, taking into account the state of the art, the implementation costs and the type, scope, circumstances and purposes of processing, as well as the different probability and severity of the risk to the rights and freedoms of natural persons to ensure a level of protection appropriate to the risk.
The measures include, in particular, ensuring the confidentiality, integrity and availability of data by controlling the physical access to the data, as well as the access, input, transfer, securing availability and their separation. Furthermore, we have set up procedures that guarantee the exercise of data subject rights, deletion of data and reaction to data threats. Furthermore, we take the protection of personal data into account when developing or selecting hardware, software and processes, in accordance with the principle of data protection through technology design and data protection-friendly default settings.
Cooperation with processors, jointly responsible and third parties If we disclose data to other persons and companies (processors, jointly responsible or third parties), transmit them to them or otherwise grant them access to the data, this is only based on legal permission (e.g. if a transfer of data to third parties, such as payment service providers, is required to fulfill the contract), users have given their consent, a legal obligation provides for this or based on our legitimate interests (e.g. when using agents, web hosts, etc.).
If we disclose, transmit or otherwise grant data to other companies in our group of companies, this is done in particular for administrative purposes as a legitimate interest and also on a basis that complies with the legal requirements.
Transfers to third countries If we process data in a third country (i.e. outside the European Union (EU), the European Economic Area (EEA) or the Swiss Confederation) or as part of the use of third-party services or disclosure or transmission of data to other people or company happens, this only happens if it happens to fulfill our (pre) contractual obligations, based on your consent, on the basis of a legal obligation or on the basis of our legitimate interests. Subject to express consent or contractually required transmission, we only process or leave the data in third countries with a recognized level of data protection,
You have accordingly. the legal requirements the right to request the completion of the data concerning you or the correction of the incorrect data concerning you.
In accordance with the legal requirements, you have the right to request that the data in question be deleted immediately or, alternatively, to request that the processing of the data be restricted in accordance with the legal requirements.
You have the right to request that the data relating to you, which you have provided to us, be received in accordance with the legal requirements and to request their transmission to other responsible parties.
You also have the right to file a complaint with the relevant supervisory authority in accordance with the legal requirements.
Right of withdrawal You have the right to withdraw your consent with future effect. Right of objection You can object to the future processing of your data at any time in accordance with the legal requirements. The objection can in particular be made against processing for the purposes of direct advertising. Cookies and right to object to direct advertising As “cookies” are small files that are stored on users’ computers. Different information can be stored within the cookies. A cookie is primarily used to store information about a user (or the device on which the cookie is stored) during or after their visit within an online offer. As temporary cookies, or “session cookies” or “transient cookies”, are cookies that are deleted after a user leaves an online offer and closes his browser. Such a cookie can be used, for example, to store the contents of a shopping cart in an online shop or a login status. Cookies are referred to as “permanent” or “persistent” and remain saved even after the browser is closed. For example, the login status can be saved if users visit it after several days. Such a cookie can also be used to store the interests of users who are used for range measurement or marketing purposes. A “third-party cookie” refers to cookies that are offered by providers other than the person responsible for operating the online offering (otherwise,
We can use temporary and permanent cookies and clarify this in the context of our data protection declaration.
If users do not want cookies to be stored on their computer, they are asked to deactivate the corresponding option in the system settings of their browser. Stored cookies can be deleted in the system settings of the browser. The exclusion of cookies can lead to functional restrictions of this online offer.
If the data is not deleted because it is required for other and legally permissible purposes, its processing will be restricted. This means that the data is blocked and not processed for other purposes. This applies, for example, to data that must be kept for commercial or tax reasons.Changes and updates to the data protection declarationWe ask you to inform yourself regularly about the content of our data protection declaration. We will adapt the data protection declaration as soon as the changes to the data processing carried out by us make this necessary. We will inform you as soon as the changes necessitate an act of cooperation on your part (e.g. consent) or another individual notification. Business-related processing In addition, we process
- Contract data (e.g., object of contract, term, customer category).
data (e.g., bank details, payment history) from our customers, prospects and business partners for the purpose of providing contractual services, service and customer care, marketing, advertising and market research.Contractual servicesWe process the data of our contract partners and prospects as well as other clients, customers, clients, clients or Contract partner (uniformly referred to as “contract partner”) in accordance with Art. 6 para. 1 lit. b. GDPR to provide you with our contractual or pre-contractual services. The data processed here, the type, scope and purpose and the necessity of their processing are determined by the underlying contractual relationship.
The processed data include the master data of our contractual partners (e.g., names and addresses), contact details (e.g. email addresses and telephone numbers) as well as contract data (e.g., services used, contract content, contractual communication, names of contact persons) and payment data (e.g., Bank details, payment history).
We generally do not process special categories of personal data, unless they are part of commissioned or contractual processing.
We process data that are necessary for the establishment and fulfillment of the contractual services and point out the necessity of their specification, unless this is evident to the contractual partners. Disclosure to external persons or companies only takes place if it is required under a contract. When processing the data provided to us in the context of an order, we act in accordance with the instructions of the client and the legal requirements.
As part of the use of our online services, we can save the IP address and the time of the respective user action. The storage takes place on the basis of our legitimate interests as well as the interests of the users in the protection against misuse and other unauthorized use. This data is not passed on to third parties, unless it is used to pursue our claims in accordance with. Art. 6 para. 1 lit. f. GDPR required or there is a legal obligation to do so in accordance with. Art. 6 para. 1 lit. c. DSGVO.
The data will be deleted if the data are no longer required to fulfill contractual or statutory care obligations and to deal with any warranty and comparable obligations, the necessity of storing the data being checked every three years; otherwise, the statutory retention requirements apply.
Administration, financial accounting, office organization, contact managementWe process data in the context of administrative tasks and organization of our company, financial accounting and compliance with legal obligations, such as archiving. We process the same data that we process as part of the provision of our contractual services. The processing bases are Art. 6 Para. 1 lit. c. GDPR, Art. 6 Para. 1 lit. f. DSGVO. Customers, interested parties, business partners and website visitors are affected by the processing. The purpose and our interest in processing lies in administration, financial accounting, office organization, archiving of data, i.e. tasks that serve to maintain our business activities, perform our tasks and provide our services.
We disclose or transmit data to financial management, consultants such as tax advisors or auditors, as well as other fee agencies and payment service providers.
Furthermore, based on our business interests, we store information about suppliers, organizers and other business partners, e.g. for the purpose of contacting you later. We generally store this mostly company-related data permanently.
Business analysis and market research In order to operate our business economically, to be able to recognize market trends, wishes of the contractual partners and users, we analyze the data available to us about business transactions, contracts, inquiries, etc. We process inventory data, communication data, contract data, payment data, usage data, metadata Basis of Art. 6 Para. 1 lit. f. GDPR, whereby the data subjects include contractual partners, interested parties, customers, visitors and users of our online offer.
The analyzes are carried out for the purpose of business evaluations, marketing and market research. In doing so, we can take into account the profiles of the registered users with information, e.g. on their services used. The analyzes help us to increase user-friendliness, optimize our offer and business efficiency. The analyzes serve us alone and are not disclosed externally unless they are anonymous analyzes with summarized values.
If these analyzes or profiles are personal, they will be deleted or anonymized upon termination of the user, otherwise after two years from the conclusion of the contract. In addition, the overall business analyzes and general trend determinations are created anonymously if possible.
When contacting us (e.g. via contact form, e-mail, telephone or via social media), the information provided by the user for processing the contact request and processing it in accordance with Art. 6 para. 1 lit. b. (within the framework of contractual / pre-contractual relationships), Art. 6 para. 1 lit. f. (other inquiries) GDPR processed. The information provided by the users can be stored in a customer relationship management system (“CRM system”) or comparable inquiry organization.
We delete the requests if they are no longer necessary. We check the necessity every two years; Furthermore, the legal archiving obligations apply. Created by RA Dr. Thomas Schwenke